{"id":14922,"date":"2023-03-01T15:19:47","date_gmt":"2023-03-01T07:19:47","guid":{"rendered":"https:\/\/swag.live\/blog\/swag-insights-report%ef%bc%9a%e5%85%a8%e5%8f%b0%e7%ac%ac%e4%b8%80%e4%bb%bd%e6%88%90%e4%ba%ba%e7%94%a2%e6%a5%ad%e7%99%bd%e7%9a%ae%e6%9b%b8%e9%87%8b%e5%87%ba%ef%bc%8c2022-%e5%b9%b4%e5%ba%a6%e9%97%9c\/"},"modified":"2023-03-06T16:56:39","modified_gmt":"2023-03-06T08:56:39","slug":"2022-year-in-review","status":"publish","type":"post","link":"https:\/\/swag.live\/blog\/en\/2022-year-in-review\/","title":{"rendered":"The first white paper on the adult industry in Asia, revealing the keywords and most popular content creators of 2022!"},"content":{"rendered":"

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SWAG, the largest adult live-streaming platform in Asia, has launched the first adult industry data white paper in Taiwan, the \u201cSWAG INSIGHTS REPORT.\u201d Through the article, SWAG reveals the trending keywords, popular viewing pages, the most popular content and creators in 2022, and also fun facts like the sum of seconds forwarded by the audiences. With the exquisite slide of statistics and diagrams, readers can have a glimpse of the biggest stories for the industry in 2022. <\/span><\/p>\n

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The Most Popular Hashtags in 2022<\/strong><\/h2>\n

Hashtags play an important role in guiding users to their preferred content when browsing adult websites. What are the top 10 hashtags on SWAG in 2022? How\u2019s the trending between quarters? Please refer to the chart below.<\/span><\/p>\n

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The most popular hashtags in 2022<\/b>\u00a0<\/strong><\/span><\/h3>\n

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(Note: Only the top 10 official preset hashtags are used to calculate the proportion here, excluding the creator-coined hashtags)<\/span><\/p>\n

Looking back at SWAG’s 111 preset hashtags in 2022, the most clicked hashtag was \u201c#Big Tits,\u201d far ahead of \u201c#Oral.\u201d Additionally, <\/span>it was found that 16.88% of users who once used search function would click \u201c#Big Tits” hashtag, indicating that 1 out of every 6 hashtag users was interested inthis hashtag.<\/p>\n

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The most clicked hashtags among global users<\/b><\/strong><\/span><\/h3>\n

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(Note: The regions shown in this report are calculated in terms of user behavior, and the regions are ranked in numerical order.)<\/span><\/p>\n

When hashtags were ranked by region, \u201c#Big Tits\u201d consistently ranked within the top three in every region. The rankings also revealed variations in audience preferences across regions. For instance, \u201c#Petite\u201d was only present in the Taiwanese rankings, while \u201c#Masturbation\u201d and \u201c#Maid\u201d were exclusive to the Thai rankings.<\/span><\/p>\n

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The quarterly trend of hot hashtags<\/b><\/strong><\/span><\/h3>\n

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(Note: The \u2018+\u2019 sign with a green triangle symbolizes an increase in ranking, while the \u2018-\u2019 sign with a red triangle represents a decrease in ranking.)<\/span><\/p>\n

When the data of 2022 was divided into four quarters to analyze the trends, a significant shift in the popularity of hashtags was observed in the 4th quarter. The hashtags \u201c#Gangbang,\u201d \u201c#College-girl\u201d and \u201c#Pregnant\u201d rose to prominence, while \u201c#doggy style,\u201d \u201c#Missionary,\u201d and \u201c#Teen,\u201d which were leading in the first three quarters, had to cede their positions.<\/span><\/p>\n

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The top-selling AV hashtags of 2022 \uff5c Overall<\/b><\/strong><\/span><\/h3>\n

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(Note: Each video can have zero or more hashtags. The calculation of the proportion only applies to videos that have hashtags.)<\/span><\/p>\n

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SWAG values and respects the content of each creator, and as such, the hashtags for videos are subject to editing by the creators themselves. Which hashtags were most popular in terms of sales? They were \u201c#Oral,\u201d which accounted for 24% of themed AV sales, followed by \u201c#Masturbation\u201d and \u201c#Missionary.\u201d Regional preferences were also observed, with \u201c#\u9732\u9ede (nipples or pussy)\u201d appearing only in the Taiwanese list, \u201c#\u75f4\u5973 (Hypersexual Woman)\u201d only appearing in the Japanese list, and \u201c#Hairless\u201d making the top 10 only in Malaysia and Singapore.<\/span><\/p>\n

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Quarterly trend of best-selling hashtags<\/b><\/strong><\/span><\/h3>\n

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While the searching trend of hashtags was relatively consistent quarter-to-quarter, the competition in 2022 themed AV sales was strong, resulting in entirely different lists of best-selling hashtags each quarter. \u201c#Oral\u201d topped the rankings in the first three quarters, but in the 4th quarter, five new themes made the list. \u201c#\u9732\u81c9 (face showing)\u201d saw a dramatic rise in popularity, appearing on the list from the 3rd quarter and taking the top spot in the 4th quarter.<\/span><\/p>\n

It\u2019s worth noting that Malaysian adult influencer MsPuiYi uploaded her first exclusive adult video on SWAG on December 6, 2022, and within a month, the hashtag \u201c#MsPuiYi\u201d had already reached the 13th ranking on the 4th quarter\u2019s list of popular themes, with only one video.<\/span><\/p>\n

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In terms of unlocked viewing ratio, the top theme was \u201c#\u60c5\u8da3\u7528\u54c1 (sexy toys),\u201d followed by \u201c#\u5b5f\u82e5\u7fbd\u201d (also known as \u201c#\u6697\u9ed1\u694a\u4e1e\u7433\u201d). On average, one out of every 20 people who entered the related content was willing to spend diamonds to unlock and archive the content. There were two creators on the list, each with unique features and personal IDs: \u201c#yidhra,\u201d who has a naturally large I-cup bust and has gained a loyal following with the hashtag \u201c#i cup,\u201d and \u201c#\u5a1c\u5a1c\u201d (nanalittlepupy), who used \u201c#\u81c9\u5976 (face & boobs)\u201d to upload multiple videos of both her face and breasts in the same frame.<\/span><\/p>\n

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2022 SWAG\u2019s Representative Creators<\/strong><\/h2>\n

SWAG designs different services so that the creators can choose what they’re good at for operation. Who is the Creator of the Year? Here is a look back at the best creators in the past year, ranked by the number of diamond-consuming supporters.<\/span><\/p>\n

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The most popular creators | Overall <\/b><\/strong><\/span><\/h3>\n

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In terms of the number of diamond consumers, SWAG\u2019s most popular performer of 2022 was @ladyyuan, who retained the top spot for two consecutive years. Supporters accounted for 35% of all diamond consumers, i.e., on average, one out of every three diamond consumers had unlocked @ladyyuan\u2019s performances or videos. The 2022 Top 10 List saw five new creators, with @lolabb taking the 5<\/span>th<\/span> place as a rookie of 2022.<\/span><\/p>\n

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If we divide the service types and reorder the number of supporters, it becomes evident that creators who offer services across multiple categories tend to perform better. For example, @ladyyuan and @jenniebebee were listed in all three categories, while @alleys and @linlinbebe were listed in two categories, which is a significant accomplishment.<\/span><\/p>\n

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Annual fast-growing creators<\/b><\/strong><\/span><\/h3>\n

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In 2022, the creator with the largest growth in diamond-consuming supporters compared to 2021 was @lolabb, who ranked 5<\/span>th<\/span> on the list of most popular creators. Additionally, there were many impressive new stars among the creators who joined in 2022, such as: @imyourvenus, @tailaqueen, @xninax, and @floratsts, who all had excellent performances in earning diamonds.<\/span><\/p>\n

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Ranking list of diligent creators | live-streaming<\/b><\/strong><\/span><\/h3>\n

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In 2022, the number of effective live shows on SWAG that lasted longer than 5 minutes increased by 23% compared to that in 2021. The most diligent creator, @lessikitty, had been on the air for 362 days, almost all year round.<\/span><\/p>\n

@miyukibaby was the creator with the most uploaded videos, with a total of 363 days of uploads on SWAG. <\/span>She was the champion in both the number of paid\u00a0stories<\/b>\u00a0(short videos with a specified unlocking\u00a0expiry date<\/b>) and\u00a0delicate posts<\/b>\u00a0(long videos without an\u00a0unlocking expiry date<\/b>\u00a0and over 1 minute in length).<\/p>\n

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2022 Taiwanese User Habits on SWAG<\/strong><\/h2>\n

If we examine the browsing behavior of Taiwanese users on adult websites separately, is it different from users in other countries? What are the most popular hashtags in the cities? For answers, refer to the analysis below.<\/span><\/p>\n

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The most clicked hashtags in Taiwan<\/b><\/strong><\/span><\/h3>\n

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(Note: This analysis only includes the official, preset hashtags, not the hashtags that have been coined by the creators)<\/span><\/p>\n

If the browsing habits of Taiwanese users are discussed separately, the most frequently clicked hashtag was still \u201c#Big Tits\u201d throughout Taiwan. The second hottest one was \u201c#Creampie\u201d among users in Taipei. In other cities, the hashtag \u201c#Oral\u201d received more interest. Additionally, the hashtag \u201c#Gangbang\u201d only appeared in the click list of Taipei. The ranking of other hashtags was roughly the same, indicating a similarity in preferences among the audiences in Taiwan.<\/span><\/p>\n

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The best-selling hashtags in Taiwan<\/b><\/strong><\/span><\/h3>\n

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Ranked from left to right based on the number of unlockings in cities, the top two hashtags in the cities in Taiwan were \u201c#Oral\u201d and \u201c#Masturbation.\u201d The rest of the top ten hashtags were also similar, with only slight variations in order. This once again demonstrates that there is a common preference among the audiences in Taiwan across different cities, no matter if they were clicking or unlocking videos. <\/span><\/p>\n

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Users\u2019 average online times in Taiwan<\/b><\/strong><\/span><\/h3>\n

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Among the cities in Taiwan with a high concentration of SWAG users (in six municipalities + Hsinchu), Hsinchu’s users have an average online time of 6.98 minutes and were ranked first. On the other hand, Taichung was ranked last, with an average of 6.24 minutes, which was lower than the average of all users in Taiwan.<\/span><\/p>\n

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2022 Representative Works on SWAG<\/strong><\/h2>\n

What are the top 10 videos unlocked on SWAG in 2022 among the 280,000 paid items? This is a list of recommendations you can’t miss.<\/span><\/p>\n

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The Ranking of Unlocked Videos <\/b><\/strong><\/span><\/h3>\n

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The most unlocked video in 2022 was SWAG\u2019s original work \u201cGorgeous<\/b> Dealer Theme Video\u201d feat. @feifeibebe, which accounted for 8.96% of all unlockers, meaning 1 out of every 11 unlockers bought and archived the video. Winning the first prize among videos created by individual creators with the video \u201cValentine\u2019s Day Special,\u201d @jenniebebee can be also regarded as the representative creator of 2022 videos on SWAG. <\/span><\/p>\n

Full\u00a0 List\uff1a<\/p>\n