Content creators are referred to as "Creators," and currently, only females can apply to become Creators. Swaggers can publish photos, videos, and host live broadcasts on the SWAG platform, allowing their followers to view their content either for free or for a fee.

For paid content, Creators can set a specific amount of "SWAG Diamonds" according to their desired earnings.

Although users cannot publish content, they can engage in various interactions with Creators by purchasing equivalent "SWAG Diamonds" within the web.