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The first white paper on the adult industry in Asia, revealing the keywords and most popular content creators of 2022!

by SWAG Editor

SWAG, the largest adult live-streaming platform in Asia, has launched the first adult industry data white paper in Taiwan, the “SWAG INSIGHTS REPORT.” Through the article, SWAG reveals the trending keywords, popular viewing pages, the most popular content and creators in 2022, and also fun facts like the sum of seconds forwarded by the audiences. With the exquisite slide of statistics and diagrams, readers can have a glimpse of the biggest stories for the industry in 2022.

 

The Most Popular Hashtags in 2022

Hashtags play an important role in guiding users to their preferred content when browsing adult websites. What are the top 10 hashtags on SWAG in 2022? How’s the trending between quarters? Please refer to the chart below.

 

The most popular hashtags in 2022 

(Note: Only the top 10 official preset hashtags are used to calculate the proportion here, excluding the creator-coined hashtags)

Looking back at SWAG’s 111 preset hashtags in 2022, the most clicked hashtag was “#Big Tits,” far ahead of “#Oral.” Additionally, it was found that 16.88% of users who once used search function would click “#Big Tits” hashtag, indicating that 1 out of every 6 hashtag users was interested inthis hashtag.

 

The most clicked hashtags among global users

(Note: The regions shown in this report are calculated in terms of user behavior, and the regions are ranked in numerical order.)

When hashtags were ranked by region, “#Big Tits” consistently ranked within the top three in every region. The rankings also revealed variations in audience preferences across regions. For instance, “#Petite” was only present in the Taiwanese rankings, while “#Masturbation” and “#Maid” were exclusive to the Thai rankings.

 

The quarterly trend of hot hashtags

(Note: The ‘+’ sign with a green triangle symbolizes an increase in ranking, while the ‘-’ sign with a red triangle represents a decrease in ranking.)

When the data of 2022 was divided into four quarters to analyze the trends, a significant shift in the popularity of hashtags was observed in the 4th quarter. The hashtags “#Gangbang,” “#College-girl” and “#Pregnant” rose to prominence, while “#doggy style,” “#Missionary,” and “#Teen,” which were leading in the first three quarters, had to cede their positions.

 

The top-selling AV hashtags of 2022 ｜ Overall

(Note: Each video can have zero or more hashtags. The calculation of the proportion only applies to videos that have hashtags.)

SWAG values and respects the content of each creator, and as such, the hashtags for videos are subject to editing by the creators themselves. Which hashtags were most popular in terms of sales? They were “#Oral,” which accounted for 24% of themed AV sales, followed by “#Masturbation” and “#Missionary.” Regional preferences were also observed, with “#露點 (nipples or pussy)” appearing only in the Taiwanese list, “#痴女 (Hypersexual Woman)” only appearing in the Japanese list, and “#Hairless” making the top 10 only in Malaysia and Singapore.

 

Quarterly trend of best-selling hashtags

While the searching trend of hashtags was relatively consistent quarter-to-quarter, the competition in 2022 themed AV sales was strong, resulting in entirely different lists of best-selling hashtags each quarter. “#Oral” topped the rankings in the first three quarters, but in the 4th quarter, five new themes made the list. “#露臉 (face showing)” saw a dramatic rise in popularity, appearing on the list from the 3rd quarter and taking the top spot in the 4th quarter.

It’s worth noting that Malaysian adult influencer MsPuiYi uploaded her first exclusive adult video on SWAG on December 6, 2022, and within a month, the hashtag “#MsPuiYi” had already reached the 13th ranking on the 4th quarter’s list of popular themes, with only one video.

In terms of unlocked viewing ratio, the top theme was “#情趣用品 (sexy toys),” followed by “#孟若羽” (also known as “#暗黑楊丞琳”). On average, one out of every 20 people who entered the related content was willing to spend diamonds to unlock and archive the content. There were two creators on the list, each with unique features and personal IDs: “#yidhra,” who has a naturally large I-cup bust and has gained a loyal following with the hashtag “#i cup,” and “#娜娜” (nanalittlepupy), who used “#臉奶 (face & boobs)” to upload multiple videos of both her face and breasts in the same frame.

 

2022 SWAG’s Representative Creators

SWAG designs different services so that the creators can choose what they’re good at for operation. Who is the Creator of the Year? Here is a look back at the best creators in the past year, ranked by the number of diamond-consuming supporters.

 

The most popular creators | Overall

In terms of the number of diamond consumers, SWAG’s most popular performer of 2022 was @ladyyuan, who retained the top spot for two consecutive years. Supporters accounted for 35% of all diamond consumers, i.e., on average, one out of every three diamond consumers had unlocked @ladyyuan’s performances or videos. The 2022 Top 10 List saw five new creators, with @lolabb taking the 5th place as a rookie of 2022.

If we divide the service types and reorder the number of supporters, it becomes evident that creators who offer services across multiple categories tend to perform better. For example, @ladyyuan and @jenniebebee were listed in all three categories, while @alleys and @linlinbebe were listed in two categories, which is a significant accomplishment.

 

Annual fast-growing creators

In 2022, the creator with the largest growth in diamond-consuming supporters compared to 2021 was @lolabb, who ranked 5th on the list of most popular creators. Additionally, there were many impressive new stars among the creators who joined in 2022, such as: @imyourvenus, @tailaqueen, @xninax, and @floratsts, who all had excellent performances in earning diamonds.

 

Ranking list of diligent creators | live-streaming

In 2022, the number of effective live shows on SWAG that lasted longer than 5 minutes increased by 23% compared to that in 2021. The most diligent creator, @lessikitty, had been on the air for 362 days, almost all year round.

@miyukibaby was the creator with the most uploaded videos, with a total of 363 days of uploads on SWAG. She was the champion in both the number of paid stories (short videos with a specified unlocking expiry date) and delicate posts (long videos without an unlocking expiry date and over 1 minute in length).

 

2022 Taiwanese User Habits on SWAG

If we examine the browsing behavior of Taiwanese users on adult websites separately, is it different from users in other countries? What are the most popular hashtags in the cities? For answers, refer to the analysis below.

 

The most clicked hashtags in Taiwan

(Note: This analysis only includes the official, preset hashtags, not the hashtags that have been coined by the creators)

If the browsing habits of Taiwanese users are discussed separately, the most frequently clicked hashtag was still “#Big Tits” throughout Taiwan. The second hottest one was “#Creampie” among users in Taipei. In other cities, the hashtag “#Oral” received more interest. Additionally, the hashtag “#Gangbang” only appeared in the click list of Taipei. The ranking of other hashtags was roughly the same, indicating a similarity in preferences among the audiences in Taiwan.

 

The best-selling hashtags in Taiwan

Ranked from left to right based on the number of unlockings in cities, the top two hashtags in the cities in Taiwan were “#Oral” and “#Masturbation.” The rest of the top ten hashtags were also similar, with only slight variations in order. This once again demonstrates that there is a common preference among the audiences in Taiwan across different cities, no matter if they were clicking or unlocking videos.

 

Users’ average online times in Taiwan

Among the cities in Taiwan with a high concentration of SWAG users (in six municipalities + Hsinchu), Hsinchu’s users have an average online time of 6.98 minutes and were ranked first. On the other hand, Taichung was ranked last, with an average of 6.24 minutes, which was lower than the average of all users in Taiwan.

 

2022 Representative Works on SWAG

What are the top 10 videos unlocked on SWAG in 2022 among the 280,000 paid items? This is a list of recommendations you can’t miss.

 

The Ranking of Unlocked Videos

The most unlocked video in 2022 was SWAG’s original work “Gorgeous Dealer Theme Video” feat. @feifeibebe, which accounted for 8.96% of all unlockers, meaning 1 out of every 11 unlockers bought and archived the video. Winning the first prize among videos created by individual creators with the video “Valentine’s Day Special,” @jenniebebee can be also regarded as the representative creator of 2022 videos on SWAG.

Full  List：

 

The ranking of videos by playing frequency

Another aspect from the count of views of videos was made to reflect the April release of free viewing and marketing campaign. The video by @imkowan was the most watched among the top 10 popular videos. The widely discussed video SWYP-0009 on PTT, one of the most famous forums in Taiwan, was also included in the list and is now available for free. Welcome to watch the video.

Full  List：

 

The ranking for the most replayed videos

In 2022, the creator @hannababe held the top two spots for the most replayed videos by the same user after the video was unlocked. The number one video, “The amazing mini sex machine!” had an impressive 8.1 average of repeated views after being unlocked.

完整影片清單

 

2022 Analysis of User Habit on SWAG

SWAG is a hub for late sleepers. When are the most active hours? If the users’ fast-forward seconds are calculated, how many years will it add up? Please see the analysis below.

 

Analysis of fast-forward behavior

In 2022, 91.81% of SWAG’s users unlocking videos used the fast-forward function. The users in Thailand had the highest fast-forward rate of 93.25%. In contrast, the users in Vietnam had the lowest rate of using the fast-forward function, with only 84.98%.

If the total fast-forward time is combined, the result is 5.78 billion seconds, equivalent to approximately 183 years. This is longer than the duration of the Jin Dynasty (266-420 AD), the Northern and Southern Dynasties (420-589 AD), and the Northern Song Dynasty (960-1127 AD).

 

Analysis of archive item review

In 2022, an average of 10.72% of SWAG’s users reviewed their favorite items from the “archive” weekly. The users in Taiwan had the highest usage rate at 12.01% per week, while those in Japan had the lowest review rate at 6.02%.

 

The users’ average online time  

When the users were divided by region and their online time was calculated, the users in Singapore took the top spot with an average of 6.66 minutes, while those in Mainland China and Vietnam had a relatively lower online time of 5.35 minutes.

 

Prime Hours | Overall

In 2022, the time slot with the most people online on SWAG was “Sunday.” The “hour” with the most activity was from 0:00 to 1:00, while the “hour” with the least activity was from 5:00 to 6:00 in the morning. If further subdivided, the average number of online people was the most at 0:00 to 1:00 on Wednesday, and the least at 5:00 to 6:00 on Tuesday.

 

SWAG offers a wide range of adult entertainment services, with slightly different prime hours across the four main categories: paid live streaming, item unlocking, private chatting, and diamond gifting. During the peak hours (22:00 – 3:00), paid live streaming accounts for the most activity, while the remaining hours (4:00 – 21:00) are primarily focused on item unlocking.

 

Prime Hours | Services

SWAG launched its live streaming service in June 2020 and has been the most popular category on the website. In 2022, the most visited page (including both users and unlogged visitors) was the “live streaming page” with up to 766 million views throughout the year and 2 million visits per day. Stories (with expiration in a couple of days) was the second most popular page, with over 150 million views throughout the year.

 

Statistics on the screen before the user logs out

According to the data in 2022, (only the offline records with an online time longer than 5 minutes are included in the calculation) the “live streaming home page” was the most common final screen that users stayed on before logging out, accounting for 24.4%.

 

The change of user habits

(Note: A single user can use multiple services and be counted in different user groups simultaneously.)

Compared to those in 2021, diamond consumers in 2022 showed an increase of 13.4% in the usage of paid live-streaming services. There was also a higher engagement in live interaction and chatting. However, there was a decrease of 1.43% in the engagement in item unlocking services.

 

2022 SWAG’s Operation Secret

SWAG is committed to enhancing the experience of both performers and audiences. Efforts will be made to recruit more high-quality adult content creators, support them in producing outstanding entertainment, and optimize the overall user experience.

(Note: Active creators include those who participate in live streaming, video uploading, and engaging in chats.)

 

Creation supply

In 2022, SWAG experienced substantial growth in the number of content creators across all types of performances, especially in the area of live streaming. The number of limited-time shows, which are organized by creators and ticketed by viewers, doubled compared to 2021.

 

User analysis

In 2022, there is a slight decrease in the number of paying users on SWAG. However, there was still significant growth in the number of visitors and content viewers, with the number of unique viewers in the live-streaming room doubling. To show gratitude for its users, SWAG released some free items, gave away diamonds or experience tickets, and provided special holiday discounts.

 

Free diamonds

In 2022, SWAG distributed 1.3 billion free diamonds to users through login rewards, event giveaways, and referral codes. This can be translated into 7.41 million minutes of paid live streaming, 5.56 million short videos or stories, 740,000 post (video with content >1 min), and 1.11 million show tickets, which allow users to watch the limited-time performance. Everyone is welcome to take advantage of these offers.

 

Diamond earning statistics

Creators on SWAG have the freedom to choose how frequently and how intensely they work, as long as their output follows all guidelines.

According to data from 2022, the average earnings for live-stream creators per streaming hour is 85 USD. Furthermore, it is noteworthy that over 600 performers earned an additional 30 USD per streaming hour. These figures demonstrate that live-streaming can be a lucrative career option. There are both part-time and full-time creators on SWAG, and they captivate their viewers while also securing a better income than the average income of office workers.

SWAG’s 2022 Insights Report is an expression of our mission and vision to “provide quality and compliant adult entertainment content” as well as the opportunity to “experience live performances.” We are truly grateful to the performers and viewers for their love and support for SWAG, which helps us carry out a sound and prosperous industry.

 

SWAG Editor

身為一位盡職的 SWAG 編輯，不顧職業傷害的風險每日看片，為的就是推薦給大家最優的作品。

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