Welcome to the “SWAG 2023 YEAR IN REVIEW”! Following the enthusiastic response to last year’s release of the first-ever adult industry white paper in Taiwan by SWAG, this year’s big data report unveils the platform’s horny trends, attention grabber, and industry secrets. Buckle up and join the ride with all the master baiters to review the critical events of SWAG in 2023 that you must not miss!
Horny Trends
2023 Most Popular Creator
Creators on SWAG can showcase their work in various forms, such as live streams, long videos, shorts, and private chats. Users can interact with creators and show support through giving diamonds. In the following, we will reveal the most popular creator of 2023, ranked by the number of diamonds their supporters offered.
Figure 2: Annual popular creators ranking, @ladyyuan is crowned again in 2023
The title of SWAG’s 2023 Most Popular Creator goes to @ladyyuan. With a fan base of 700,000 members, @ladyyuan continues to dominate as the most popular creator for the third consecutive year, with one in every four consumers of the platform having watched her live streams or videos. Compared to 2022, this year’s ranking battle is much fiercer. The surprisingly horny @imkowan (▲13) and the campus goddess @hannababe (▲9) have both risen from the top 10 list last year to the second and third place this year, thanks to their exciting live streams and audio-visual content.
2023 Best Newcomer
In addition to the reigning goddess streamers, this year we saw a slew of creators joining SWAG, oozing with irresistible charm and causing a whirlwind on the platform. The best newcomers on the block are the hidden gems on the rise – a must-follow list for all you master baiters out there. Now, let’s dive into the list of the most beloved rising stars of 2023!
Figure 3: Former ROCA 8th Field Army Chief Counselor @neinei_chen won a decisive victory as the 2023 Best Newcomer
And the winner of SWAG’s 2023 Best Newcomer is none other than @neinei_chen! Bursting onto the scene in May, @neinei_chen captured a massive fan base leveraging her unparalleled military background and dominating the charts with ultimate allure all the way through the end of the year. Let’s not overlook the dark horses, the new coming corrupted Cyndi Wang-like @joannaqueen who joined in July, and the adult film actress who joined in September, @sex_lulu – both newcomers dominated the top of the charts in just a short time!
#hashtag for 2023
Hashtags are vital for the users’ survival in adult website navigation. Not only does it guide users to their favorite content, but it also reflects the hottest trends. In the following, we’ll unveil the TOP 15 hashtags that define the 2023 trends, based on the total clicks across the entire platform.
Figure 4: In the hashtags for 2023, “Schoolgirl” dethrones “Bigboobs,” showing a shift in audience preferences
Among the 168 hashtags categorized by SWAG, “Schoolgirl” managed to snatch the long-held crown from “Bigboobs” this year, with a whopping 311% growth in clicks, making it the most-clicked hashtag of 2023. As “Bigboobs tumbles from its divine pedestal, the entire leaderboard undergoes a major shake-up. “Creampie” (▲4), “Threesomes” (▲13), and “MILF” (▲16) rose in the ranks and broke into the TOP 5, reflecting the evolving tastes of users in 2023.
Attention Grabber
“Least Horny Holiday?”
While the Qixi Festival, also known as the Chinese Valentine’s Day, might be the day when most people desire companionship and engage in some mature late-night activities, do you know which holiday witnesses the least enthusiasm for being horny?
Figure 5: Compared to Qixi Festival where everyone is most horny, the data shows audiences are least horny during the Mid-Autumn Festival.
The enchantment of the Qixi Festival warms up interactions between users and content creators, earning it the coveted title of “Most Horny Festival” this year. Observing the full-day traffic on the 2023 Qixi Festival (August 22, Tuesday), we saw a 25% increase compared to the average of Tuesdays of the year. Even at 5 AM, it exceeded the average by a whopping 173%. On the flip side, the holiday when people are least horny is the Mid-Autumn Festival. Observations on the second day of the consecutive holiday (September 30, Saturday) during dinner hours showed a noticeable decrease in traffic, dropping by 30% compared to the average of Saturdays. This trend continued into SWAG’s nightly peak hours with a reduction of approximately 20%. If there’s anything in the world that screams for attention more than hot chicks, it’s probably the hotter barbeque platters.
Stream With the Most Live Viewers
SWAG provides various channels for creators to showcase their charm, offering them opportunities to fame into profit. Among these, live streams stand out as the preferable choice for users to actively engage and appreciate the talents of creators. Let’s take a trip down memory lane to review the most phenomenal live streams of 2023 on SWAG – a must-watch list for a master baiter like yourself!
Figure 6: The debut show of the former ROCA 8th Field Army Chief Counselor @neinei_chen tops the list as the stream with the most live viewers of 2023
On May 9, 2023, with the aura as a former 8th Field Army Counselor, @neinei_chen made her SWAG debut and accumulated nearly 60,000 viewers in just 2 hours, making it the Stream With the Most Live Viewers of the year, a testament to the immense popularity of the Best Newcomer of 2023. Additionally, on August 24, 2023, SWAG’s official account @swag hosted the “100-Person Oral Cumshot Challenge ROUND 3.” Featuring the legendary Gold Finger Taka Kato @katoh_taka, the stream attracted 50,000 viewers, marking the second highest traffic peak of SWAG in 2023.
Special Theme Night Shows
SWAG encourages creators to fully unleash their creativity, which stimulates a variety of special theme live streams that tantalize taste buds and pique curiosity. The average viewership for these themed live streams is 2.4 times that of regular streams at the same time, and the interaction in the chat surpasses 3.5 times the norm.
Figure 7: Special-themed live streams attract 2.4 times more viewers and 3.5 times more interaction compared to regular streams
Ever fantasized about yourself fumbling with a remote control on the street, and suddenly, the lady next to you starts blushing and crouches down as if she feels something? Do you think this would never happen? SWAG is here to turn your dreams into reality! The walking squirting machine @lovesisi received a total of 25,000 Lovense commands in live streams this year. During her outdoor walks, users controlled her vibrator through their phones, turning themselves into the protagonists of adult films with just a press. Other unique themes include the yoga fitness lessons by Soda Little Whale @lin_soda, accumulating a live audience of over 20,000 people, and the stock market reverse indicator surviving on dirt @barniny8zz, researching the correlation between stock price trends and human body positions. Users are applauding SWAG for the diverse experiences they enjoyed!
Industry Secrets
“Is This Free to Watch?”
SWAG generously offers users free trials to explore the platform. Users simply need to install the PWA (Progressive Web App) on their phones and login to receive daily diamonds. Additionally, they can snag a daily 5-minute live stream experience voucher, allowing viewers to sneak peek into the spicy premium live streams without spending a dime. In 2023, the total duration free of video experience vouchers and live stream vouchers given out by SWAG reached a whopping 2.41 billion minutes – equivalent to 459 years! That’s enough time for generations of humans to reproduce again and again!
Figure 8: Shorts view count percentage becomes the second-highest segment of the year
Apart from the experience vouchers, what can an adult content platform achieve without short videos? In April 2023, SWAG introduced free Shorts, the dark version of TikTok. Since its launch, Shorts has conquered 15% of the browsing page, surpassing even the Stories, and became the second-most-watched content type on the platform. Truly, the best things in life are free!
User Online Duration
Figure 9: Malaysia users showcase the most impressive endurance, while Vietnam users probably reach post-nut clarity the fastest
In 2023, the average duration users spent on the platform per visit reached 6 minutes and 53 seconds. Compared to the previous year, this marks an increase of 25 seconds, indicating that the platform’s optimizations, creative content, and the introduction of new audio-visual formats have successfully captivated users, making their stays last longer. Looking at the online durations of users from the top 10 countries, only the United States and Japan saw a slight decline. Malaysia, on the other hand, showed remarkable endurance with an increase of 29 seconds. The viewing duration of users in Taiwan has increased by 24 seconds, and their ranking has advanced by two positions compared to last year, now jointly holding the second position with Australian users. Vietnam, meanwhile, proudly retains its position as the fastest country to reach post-nut clarity again.
Changes in User Behavior
Figure 10: Since the introduction of the vibrator control orders in February, the sales of Command Diamonds have grown by 210%, providing 8.21 million seconds of vibration sensations for the streamers
Move over mundane in-app gifts, users apparently prefer more physical ways of interaction, such as vibration. Since the introduction of the Lovense remote-control toy feature in February 2023, users can now control the host’s toy through Lovense commands, experiencing the most intimate interactions through the screen. This year, SWAG users collectively sent a staggering 8.21 million seconds of high-frequency vibrations. This caused a noticeable shift in behavior within the live streams, with the ratio of in-app gifts to Command Diamonds changing from 9:1 in 2022 to nearly 6:4 in 2023. The overall growth in Command Diamonds (which combines regular commands and remote control toy commands) reached a whopping 210%.
Creator Growth Momentum
Did you know? In SWAG, the “follow” button is hit by a user every 8 seconds. For SWAG, the exposure and development potential of creators on the platform have always been significant focuses. In 2023, SWAG continued to recruit high-quality creators to craft top-notch entertainment content. The platform also provides channels for creator profits, turning their dreams and ambitions into reality. In the following, we shall unveil the statuses of new streamers who joined in 2023, the diamond records from different content types, and the growth trends of the creators.
Figure 11: The SWAG platform unveils the fan clock, and every 8 seconds, a creator gains a new fan
How long does it take for creators to got the first pot of gold (approx. 32,000 USD) on SWAG? In 2023, 7.3% of new creators on SWAG managed to earn 35,000 USD, and they achieved that in just 95 days on average. The standout creator in this competition was the creator H, who joined SWAG at the end of 2023, and hit the milestone in a mere 10 days, becaming the new creator with fastest earnings in 2023.
Figure 12: 7.3% of SWAG creators managed to earn 35,000 USD in 95 days on average
Other than nude performances, there are popular softcore “green” streamers like @annbd and @pearlsohot, as well as creators who primarily earn diamonds through chatting streams, such as @cattiecc, @puppyloveu, @soshoo, @nanarttt, and more. They fulfill users’ psychological needs through enticing interactions and heartwarming companionship.
Diamond Records of Content Types
Figure 13: In diamond earnings record across different content types, someone earned 450 thousand dollars through chatting alone
Stories
Creator M (@mxxxxxx) set a record for the most powerful story in 2023. In August, she posted a story, and within 48 hours, over 3,000 users unlocked it, accumulating 1,500 USD.
Videos
Creator V (@vxxxxxx) achieved the highest earnings in long videos for 2023. Her video released in May, attracted over 4,000 users and earned approximately 14,000 USD.
Livestreams
Creator N (@nxxxxxx) started a live stream at 22:00 in January, in just 4.5 hours, she accumulated approximately 26,000 USD. This stream secured the highest earning record in 2023.
Chat
Creator N (@nxxxxxx), who is primarily focusing on chat content, unsurprisingly secured the title of the top chatter in 2023. @nxxxxxx sent approximately 340,000 text messages to her followers this year, accumulating approximately 450,000 USD in the chat room.
Growth in the Creator Number From Different Countries
SWAG stands as Asia’s largest adult content streaming platform, with creators and users from around the world. In 2023, the top three countries with the highest growth rates in creator numbers are China, the United States, and Japan, each exhibiting over 10 times in growth. Whether it’s the Chinese ladies or the AV actresses and amateurs from the United States and Japan, they all contribute to SWAG’s diverse content offerings.
Figure 14: The new SWAG creators in 2023 come from China, the United States, and Japan, enriching the platform with diverse content
Just as the math teacher Chang Hsu guided students through hardcore calculus on Pornhub, AV actresses are now offering Japanese lessons on SWAG live streams. Swag not only saw over a hundred Japanese creators joining this year but also experienced a 90% growth in user traffic to Japanese content compared to the previous year, making Japan the 6th largest traffic contributor (▲2) on SWAG.
This growth can be attributed to the collaboration with the legendary AV star, Gold Finger Taka Kato. In July of 2023, SWAG invited Taka Kato to participate in a series of adult live performances for five consecutive nights. The special long video projects featuring Taka Kato were also launched on the official SWAG account @swag, accompanying numerous AV actresses such as @saeko_hiiragi, @satomi_nagasawa, and @hatsune_imai to perform live and interact with their fans. Additionally, presented by the renowned Japanese producer, FC2, @japanese_real_amateur also joined SWAG, bringing many exclusive long videos in Japanese to the platform. This collaboration not only promotes cultural exchanges and other interactions between Taiwan and Japan but also allows users to enjoy premium Japanese content and find more satisfaction on the SWAG platform.
Conclusion
Now that you’ve completely explored the “SWAG 2023 YEAR IN REVIEW,” have you found yourself becoming an expert in the platform’s horny trends and industry secrets? If you would like to know more, it’s time to pick up your phone and engage in deeper interactions and connections with SWAG’s creators! Don’t forget to use the invitation code “NRZ2UP” when registering – you’ll receive an extra 900 diamonds with your first purchase!
